Tuesday, September 17th, 6:30 pm to 8:30 pm.
Alternity Lounge near the Royal Ontario Museum on Bloor Street.
Learn the art of brand storytelling and become a better storyteller.
Great leaders are great storytellers. This workshop will help you improve your brand storytelling skills.
Learning the art of storytelling not only helps us structure more captivating narratives, it also inspires us to live a story worth telling.
Storytelling is ingrained in our DNA. We tell stories to communicate big ideas and form modern tribes and social movements where like-minded people can work and grow together.
Stories help us understand the world, find our place in it, and convince others to buy into our ideas and products.
Brand storytelling involves the use of narrative structure to communicate your shared values with your audience in a meaningful way.
It gives you the structure and narrative roadmap to demonstrate your expertise and empower a tribe-like movement rather a faceless corporate brand.
A well-crafted brand story builds a loyal following and inspires brand advocates who share your message.
If you're someone who wants to better sells your ideas and products then this workshop is for you.
We will explore the art of brand storytelling and you will learn how to craft a brand story that matters by following a 7-step brand storytelling framework.
If you want to become a better leader, a more captivating communicator and inspiring social media creator; this workshop will help you transform the way you share your story.
Learning some of the universal dynamics of great storytelling can help you encode your knowledge and expertise in such a way that it is more easily understood, remembered and shared.
To tell better stories — particularly in the noisy world of social media — you must captivate people's attention with a hook and a core message that follows a specific structure and sequence of events.
During the workshop, you'll be walked through a 7-step brand storytelling framework to craft your personal narrative.
Please bring something to take notes and write your brand script such as your laptop or smartphone.
You will learn how to structure your stories, encode your knowledge and start crafting a story-driven journey that empowers your audience.
Kyle Pearce is from Vancouver, British Columbia. He is a digital marketing and e-learning design professional with a decade experience building online businesses across a wide variety of industries and niches.
He runs an online learning website called DIY Genius and has launched over 10 online courses and group coaching programs and enrolled 10,000+ students from 65 countries in his courses.
He has spoken at conferences, startup incubators and coworking spaces across North America, Latin America and Asia about the future of education, applying flow psychology in creative industries, and how to craft brand stories that spread.
The best way to tell your story to a global audience is through video.
Film more professional-looking videos using your iPhone or Android.
Get some of the essential apps for editing your video stories and the best tools for lighting, stabilization and audio.
Download our video storytelling toolkit.Download The Toolkit
— Rolf Jensen, director of the Copenhagen Institute for Future Studies
Join us for this unique brand storytelling experience for Toronto leaders. Please arrive at least 5 minutes early.