7+ Hours of Instructional Video Content
Follow instructional videos to describe who you are, understand your audience, make dynamic content and lead with a compelling brand story that authentically demonstrates and sells your expertise.
Detailed Workbooks And Action Guides
Follow step-by-step worksheets and action guides that take the guesswork out of how to apply what you learn in each instructional video module. Learn by doing in an efficient way so you can take action sooner.
Access Anywhere, Updated Regularly
Learn inexpensively from the comfort of your home. Enjoy quick and easy access to each of the action guides and instructional videos so you can learn at your own pace on your laptop, smartphone or tablet.
About The Instructor
Kyle Pearce has a decade of experience in digital marketing building startups through brand storytelling.
He started DIY Genius in 2011 to advance self-directed learning by teaching the digital skills that make it possible to make a living doing work that you enjoy and give you the freedom to work anywhere.
He is a digital marketer skilled in designing websites, search engine marketing, social media advertising, experiential learning design, video marketing and conversion optimization.
Here are a few highlights some of his different projects and launches:
- Designed and launched multiple online courses and group coaching programs, enrolling over 10,000 students from 65 countries.
- Led the marketing team for the launch of the app Fitplan, which delivers fitness plans from social media influencers and has been downloaded over 2 million times.
- Managed YouTube advertising campaigns for Dell, ASUS, Toshiba, HP, Staples, and TELUS while leading the digital strategy for Canada’s largest technology TV show GetConnected.
- Regularly hosts live group storytelling experiences based on the principles of group flow and design thinking through Social Creators.
- Leads educational nature retreats and crowdfunds reforestation projects through his eco-mindfulness organization Animist Ecology.
How Storytelling Flow Works
Follow these 8 steps for using creative storytelling to build your personal leadership brand to showcase your expertise and build your digital media platform.
1. Creative Mindset
The Japanese philosophy of Ikigai provides a powerful model for finding your reason for being so you can wake up excited to go to work in the morning.
The foundation for effective leadership is integrating what you love to do, what you're really good at doing, the core purpose you serve in the world and how to sell others on the value of your expertise.
2. Personal Branding
Personal branding provides a foundation for communicating a powerful message that resonates in the hearts and minds of your target audience.
Follow a 7-step personal branding framework to define your leadership role by defining your core values, mission and vision, and your unique brand offering.
3. Design Thinking
Design thinking is a process of creative problem solving that equips you to qualify your assumptions and experiment with finding a product-market fit so you can nail your brand messaging.
A lack of product-market fit and poor brand messaging are reasons why 90% of businesses fail. Following the design thinking process leads you through designing an offer that satisfies the needs of your target audience.
4. Brand Storytelling
Great leaders are good storytellers. A brand story gives you a consistent message that communicates your core values, mission and your brand promise across all of the content you produce.
The brand storytelling process involves creating a brand script so you can make powerful unscripted talks and valuable content that captivates, educates and motivates your audience to follow your brand.
5. Digital Platform
We have the creative tools of production and easy access to reach a global audience right in our pocket. The problem is not the technology but using it to communicate your brand message and tell meaningful stories in a captivating way.
Your digital platform involves building a personal website and digital portfolio of your offerings that gives you a vehicle to spread your message and reach a larger audience.
6. Social Media
Social media has democratized storytelling and given us the creative freedom to build our own audience and personal brand in the marketplace without the need for traditional media and institutions.
7. Video Storytelling
Video is the most powerful medium to share your message today. Video storytelling involves using your brand script to create powerful unscripted videos that speak directly to your target audience's needs.
Learn how to make high-quality videos with your iPhone or Android smartphone and follow a proven process to get comfortable recording them and confident on camera.
8. Network Intelligence
Network intelligence grows out of the collaborative web of relationships we build in our lives. Cultivating these relationships is vital for our long-term growth and useful to tap into new opportunities.
Learn how to clearly define your personal brand offer, why you do it and who you serve and learn how to use this story to get public exposure, word-of-mouth referrals, speaking gigs and collaboration opportunities.
Join The Storytelling Flow Academy
Get confident using creative storytelling to tell your story and sell your expertise to a global audience online.
Position yourself to do meaningful work that you enjoy by demonstrating your initiative and differentiating yourself with a distinctive personal brand.
Build your professional network and online reputation to grow your career, get freelance projects and cultivate valuable relationships online from anywhere in the world.
Follow step-by-step videos and actionable guides to demonstrate your leadership skills, showcase your expertise and make a living doing work that you truly enjoy.
Frequently Asked Questions
If you have any more questions you can ask them in the chat module on this page.