What Is Brand Storytelling?
Do you have a great product or service that you’re not selling enough of because you’re not comfortable selling?
Fortunately, there’s brand storytelling which is a natural and authentic way to sell more customers on the value of what you offer them simply by telling a brand-driven story.
What great brands like Apple do right is they brilliantly use brand storytelling. Rather than overwhelming you with figures and features, they consistently tell an emotionally-charged brand story of how their products will transform your life.
They make you the hero of the story and they offer you their products as a means to help you achieve the transformation you desire.
People don’t easily remember facts, figures, and features. They remember stories. Important cultural knowledge has been passed down for 1000s of years before writing was invented in the form of stories because providing knowledge in the form of storytelling mirrors the structure of our minds and thinking processes, and allow us to connect meaningful knowledge to our lived experiences.
Your brand story is so much more than a logo or a sales pitch. Your brand story is how you transform your customer’s lives. It’s the unique offer you make to your audience.
In today’s attention deficit world, you need to be telling your story with across mobile devices, social networks and advertising platforms with a marketing funnel that engage your prospects and guides them through a buyer’s journey.
Social Creators is an online coaching program where I work with you to plan out, test and implement that buyer’s journey on your website in a minimum viable marketing funnel that you can launch in less than 30 days.
You don’t have to guess what’s going to work and waste time not reaching the right audience. Instead, I will help you focus on creating and testing the high-value educational content that will convert your prospects over and over on autopilot (and allow you to scale faster with online advertising).
My name is Kyle Pearce and I work with startup teams and business owners to create a brand storytelling strategy and a minimum viable marketing funnel to sell their products and services through online advertising on autopilot.
In the video below, you can learn about the Hero’s Journey storytelling framework that I teach.
You will also see why clarifying your story and carefully targeting your audience’s with the right inner narrative is so important to earn their attention in this age of information overload and declining attention spans:
My Online Business Background:
For the last 7 years, I have run a self-directed learning website called DIY Genius teaching people how to follow their own creative path and design their own education based around their talents and interests so they can make a living doing work they enjoy.
I’ve built this business while living in 10 different countries and working from coworking spaces and startup incubators.
I also teach a combination of ecology, meditation and flow psychology on ecotourism retreats through my ecological awareness organization Animist. We also crowdfund rewilding projects that help environmentally-conscious people neutralize your carbon footprint by funding indigenous people with the resources to plant trees at scale and restore biodiversity. Our first project is in Madagascar.
I have worked in digital marketing since 2007. I’m a full stack marketer with a working knowledge of most digital marketing tactics, from SEO, online advertising, and marketing automation to social media, influencer marketing, web design, webinar launches, behavioral design and online curriculum design.
Here a few highlights of different launches and launch campaigns I’ve worked on:
- Run YouTube advertising campaigns for Dell, ASUS, Toshiba, HP, Staples, and TELUS while leading digital strategy for Canada’s largest technology GetConnected.
- I’ve worked on major launch campaigns for 3 of the world’s leading education startups: Udemy, edX, and Coursera.
- Successfully launched over 10 online courses and group coaching programs since I started DIY Genius in 2011.
- Worked with the startup Fitplan to plan out their brand storytelling and launch strategy, which has been downloaded over a million times on iOS and Android.
You can follow or message me on these social networks:
I’ve Got You Covered
Clarify your marketing message so it speaks directly to your customer’s needs and calls them to action.
Social Media Ads
Reach new customers at scale through highly-targeted Facebook Ads and Google Adwords campaigns.
Develop a marketing funnel and a retargeting strategy to educate and qualify leads on autopilot.
Develop a keyword strategy for achieving high visibility on Google and positioning yourself as a leader.
Develop a viable product and a launch strategy for your own online courses and group coaching programs.
Learn how to build relationships, educate and sell through Facebook Messenger chatbots.
Develop a website that you can painlessly update without any technical help from a webmaster.
Learn how to write email sequences that follow a proven model of generating interest and desire.
Learn How It’s Done
I have an educational focus to all my digital marketing work where I teach you how it’s done so you can set up business processes that allow you to build a scalable growth machine and automate most of your customer acquisition.
Download My Guide To Personal Branding Using Social Media
Behind every successful business is the creative vision of its founder(s).
If you want to attract a wider audience, you need to develop a brand story that builds your online reputation. As Jeff Bezos says, your brand is what people say about you when you’re not in the room.
You need to shape the story people tell by getting clear and concise about what you offer, why you do it, and what makes you unique in the marketplace.
To get started, download my guide to building a purpose-driven branding to take charge of your personal brand.