“Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon
What do legendary founders like Steve Jobs, Richard Branson and Elon Musk have in common? They are all passionate brand storytellers who developed transformative brands that speak directly to needs of their audience. Now it's your turn.
If you want to get seen and heard in this age of declining attention and information overload, you need to craft a distinctive brand story. Once you have clarity about your core values, brand purpose, and the target audience you are speaking to, it becomes easy to tell stories that inspire.
Social media gives us a platform to be creators. It gives us the power to define ourselves in a world that is trying to make us like everyone else.
Social Creators is an online membership community that helps you master the art of brand storytelling so you can share your message and attract a wider audience.
Social Creators is a membership community for social media creators that want to attract a wider audience.
Follow a roadmap and watch step-by-step video training courses that are highly actionable.
Ask questions in our Facebook Group and share the content you create to get constructive feedback.
Get support through email to help you overcome the obstacles you encounter in the learning process.
Follow worksheets that give you a structured process to tell your story and build your audience.
Get comfortable telling your story and sharing your expertise using videos filmed on your smartphone.
Share your message using eye-catching visual identity and a brand story that engages and captivates.
My name is Kyle Pearce. For the last 7 years, I have run a self-directed learning website called DIY Genius helping my students design their own education based around their talents and interests so they can make a living doing work they enjoy.
I teach through live events, retreats, webinars and online training programs. I teach the things I’m most passionate about such as ecology, meditation, creativity, flow psychology and digital storytelling.
I have close to a decade of experience successfully launching my own online courses and digital products. In 2016, I launched the app Fitplan for iOS and Android (we’ve now had over a million downloads) and in the process I worked with some of the biggest athletes in the world to help them monetize their social media audiences.
From that experience, I created the Social Creators membership community to teach the brand storytelling practices that have helped social media influencers build massive communities and create sharable brand stories that spread.
Follow a step-by-step roadmap to craft your brand story, develop your online presence and attract a wider social media following.
Develop a clear and concise brand story by following a step-by-step process to define your core values, craft an inspiring mission, and communicate how you solve a specific problem for your audience.
Follow a niche research process to understand the struggles of your target market and craft a content strategy to create valuable resources that grab their attention and help them overcome their obstacles.
Build your social media tribe by sharing your expertise and educating your audience in a way that provides enough value that they will want to follow you.
Learn how to use your smartphone to consistently share your story through video by recording professional-looking and sounding videos that educate your audience.
Treat your personal brand like a startup. Follow my step-by-step instructions to use The Lean Canvas to craft a highly-focused and actionable 1-page business model and brand offer.
Craft your own visual brand identity to create a distinctive look for the content you share on your social networks. Make your social media content stand out with an eye-catching logo, a consistent color scheme, and good typography.
Follow a step-by-step to get your domain, create an email address at your new domain and launch a website that is mobile-friendly and easy to update with fresh content. Save big on the expense of hiring a web designer to do it for you.
"As a medical doctor who has decided to work independently, Social Creators helped me launch my website and his content frameworks helped me overcome my sense of overwhelm with the Internet so I can start sharing my expertise online."
"I used Social Creators with my students and they immediately connected with the Hero's Journey. They felt empowered to share their own heroic narrative. I've also used it to connect with my own online story as an writer and teacher. Kyle lays out the fundamentals of sharing your story in a creative, accessible way that I can put to work immediately."