Make A Living Doing Work You Enjoy

Attract a wider audience by teaching and coaching online. Enjoy the freedom to work from anywhere and do creative work you enjoy.

Learn More

Get My Video Storytelling Toolkit

Build your audience is through video storytelling using your iPhone or Android. Learn how to start telling your brand story to a wider audience.

 

Download The Video Storytelling Toolkit

You don't need and a bulky and expensive DSLR to tell your story. The best camera is the one you have accessible in the moment.

Fortunately, the iPhone or Android device in your pocket can shoot excellent videos but you're going to see a few tools for stabilization, crisper sound, and lighting your shots to look professional.

Download The Guide

Differentiate Yourself and Stand Out From The Crowd

The best way to stand out in today's noisy digital world is crafting a clear and concise brand story that speaks directly your audience's needs and how you solve their problem in a unique way.

Do you have a great product or service that you’re not selling enough of because you’re not comfortable selling?

Fortunately, there’s brand storytelling which is a natural and authentic way to sell more customers on the value of what you offer them simply by telling a brand-driven story.

What great brands like Apple do right is they brilliantly use brand storytelling. Rather than overwhelming you with figures and features, they consistently tell an emotionally-charged brand story of how their products will transform your life.

They make you the hero of the story and they offer you their products as a means to help you achieve the transformation you desire.

People don’t easily remember facts, figures, and features. They remember stories. Important cultural knowledge has been passed down for 1000s of years before writing was invented in the form of stories because providing knowledge in the form of storytelling mirrors the structure of our minds and thinking processes, and allow us to connect meaningful knowledge to our lived experiences.

Your brand story is so much more than a logo or a sales pitch. Your brand story is how you transform your customer’s lives. It’s the unique offer you make to your audience.

In today’s attention deficit world, you need to be telling your story with across mobile devices, social networks and advertising platforms with a marketing funnel that engage your prospects and guides them through a buyer’s journey. 

 

About Kyle Pearce

My name is Kyle Pearce and I work with startup teams and business owners to create a brand storytelling strategy and a minimum viable marketing funnel to sell their products and services through online advertising on autopilot.

For the last 7 years, I have run a self-directed learning website called DIY Genius teaching people how to follow their own creative path and design their own education based around their talents and interests so they can make a living doing work they enjoy.

I have worked in digital marketing since 2007. I’m a full stack marketer with a working knowledge of most digital marketing tactics, from SEO, online advertising, and marketing automation to social media, influencer marketing, web design, webinar launches, behavioural design and online curriculum design.

Here a few highlights of different launches and launch campaigns I’ve worked on:

  • Run YouTube advertising campaigns for Dell, ASUS, Toshiba, HP, Staples, and TELUS while leading digital strategy for Canada’s largest technology GetConnected.
  • I’ve worked on major launch campaigns for 3 of the world’s leading education startups: Udemy, edX, and Coursera.
  • Successfully launched over 10 online courses and group coaching programs since I started DIY Genius in 2011.
  • Worked with the startup Fitplan to plan out their brand storytelling and launch strategy, which has been downloaded over a million times on iOS and Android.

The highest-paid person in the first half of this century will be the storyteller. All professionals, including advertisers, teachers, entrepreneurs, politicians, athletes and religious leaders, will be valued for their ability to create stories that will captivate their audiences.

 

— Rolf Jensen, former director of the Copenhagen Institute for Future Studies

 

Video Marketing For Social Media

Take my free 1-hour crash course in making high-quality videos with your iPhone or Android device so you can start vlogging and share engaging videos  on your social media accounts.

This online course is available free for a limited time.

Enroll Now

Online Business Toolkit

Everything you need to start a location independent business by selling your knowledge and expertise online.

Discover the best tools to deliver your online courses, deploy marketing funnels, host live webinars, and build the online infrastructure for a location independent business.

Download The Toolkit

Monetize Your Knowledge and Expertise

Already have a website and social media audience that you want to better monetize with online courses and group coaching programs?