Grow Your Business With Video Storytelling
Learn how to create a brand storytelling script so you know exactly what to say to consistently make videos that engage, educate, and inspire people to follow.
You Need To Build Your Brand With Video
You can get started right away with your iPhone or Android. Watch my video to learn how to start telling your brand story regularly using video storytelling.
Download My Mobile Video Storytelling Toolkit
You don't need and a bulky and expensive DSLR to tell your story. The best camera is the one you have accessible in the moment.
Fortunately, the smartphone in your pocket can shoot excellent videos but you're going to see a few tools for stabilization, crisper sound, and lighting your shots to look professional.
Download The Guide
You Need A Clear And Concise Brand Story To Stand Out
The best way to stand out in today's noisy digital world is by targeting the right people with an engaging brand story that speaks directly to the unique way you solve a problem faced by your audience.
Do you have a great product or service that you’re not selling enough of because you’re not comfortable selling?
Fortunately, there’s brand storytelling which is a natural and authentic way to sell more customers on the value of what you offer them simply by telling a brand-driven story.
What great brands like Apple do right is they brilliantly use brand storytelling. Rather than overwhelming you with figures and features, they consistently tell an emotionally-charged brand story of how their products will transform your life.
They make you the hero of the story and they offer you their products as a means to help you achieve the transformation you desire.
People don’t easily remember facts, figures, and features. They remember stories. Important cultural knowledge has been passed down for 1000s of years before writing was invented in the form of stories because providing knowledge in the form of storytelling mirrors the structure of our minds and thinking processes, and allow us to connect meaningful knowledge to our lived experiences.
Your brand story is so much more than a logo or a sales pitch. Your brand story is how you transform your customer’s lives. It’s the unique offer you make to your audience.
In today’s attention deficit world, you need to be telling your story with across mobile devices, social networks and advertising platforms with a marketing funnel that engage your prospects and guides them through a buyer’s journey.
Social Creators is an online coaching program where I work with you to plan out, test and implement that buyer’s journey on your website in a minimum viable marketing funnel that you can launch in less than 30 days.
You don’t have to guess what’s going to work and waste time not reaching the right audience. Instead, I will help you focus on creating and testing the high-value educational content that will convert your prospects over and over on autopilot (and allow you to scale faster with online advertising).
About Kyle Pearce
My name is Kyle Pearce and I work with startup teams and business owners to create a brand storytelling strategy and a minimum viable marketing funnel to sell their products and services through online advertising on autopilot.
For the last 7 years, I have run a self-directed learning website called DIY Genius teaching people how to follow their own creative path and design their own education based around their talents and interests so they can make a living doing work they enjoy.
I have worked in digital marketing since 2007. I’m a full stack marketer with a working knowledge of most digital marketing tactics, from SEO, online advertising, and marketing automation to social media, influencer marketing, web design, webinar launches, behavioural design and online curriculum design.
Here a few highlights of different launches and launch campaigns I’ve worked on:
- Run YouTube advertising campaigns for Dell, ASUS, Toshiba, HP, Staples, and TELUS while leading digital strategy for Canada’s largest technology GetConnected.
- I’ve worked on major launch campaigns for 3 of the world’s leading education startups: Udemy, edX, and Coursera.
- Successfully launched over 10 online courses and group coaching programs since I started DIY Genius in 2011.
- Worked with the startup Fitplan to plan out their brand storytelling and launch strategy, which has been downloaded over a million times on iOS and Android.
Design Thinking For Your Brand
The key to video storytelling is knowing how to speak to your audience. This requires getting clear and concise about exactly who your ideal audience is, what they're struggling with, and why your product or service is the best way for them to solve it.
To interview and understand their ideal customers, the world's most influential brands use a process called design thinking. Get my 4-part video training to start using design thinking to own your niche and clarify your brand's marketing.
Take My Free Training
Share Your Story With A Bigger Audience
Already have a website and social media audience but want to build a video marketing funnel to scale your reach with Facebook and Google Ads? Complete this survey and book a 30-minute video storytelling strategy call with me.