Craft a compelling brand story that will clarify your message, attract your ideal clients and help you grow a passionate brand community.
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These are some easy wins you can apply right away to improve your brand messaging.
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1. Clarify your brand story
The first step to getting consistent leads from Google is to clarify your website’s brand messaging so it speaks directly to your ideal customer.
This starts with clarifying your brand story by refining answers to key questions such as who is our ideal customer, how do you solve their core problem, and what makes you different from the competition.
2. Develop your keyword strategy
With your ideal customer in mind, you want to understand the questions they are asking and the keywords they are searching for on Google around the core problem that you help them solve.
Developing a keyword strategy helps you identify the keywords you can reasonably rank for in the short term and start to target the higher competition keywords with a performance-based ad strategy.
3. Implement a content marketing system
A content marketing system involves implementing the processes and templates to build, delegate and succeed at scalable content distribution.
This will allow you to consistently deliver fresh content to your audience in the form of blog posts, educational videos, helpful tutorials, and regular email newsletters.
4. Refine your marketing funnel
By mapping out the process of your customer’s buyer journey you can easily implement the web analytics conversion tracking you need to measure and optimize each step of the process.
5. Grow your brand community
To key to customer loyalty and developing long-term customer relationships is to build a community of brand advocates.
This can involve a membership platform, incentives for getting reviews, and finding ways to recognize and reward your most loyal customers.