Video Storytelling For Creative Leaders

Share your expertise with a global audience using video and create a buyer's journey for your website that educates, qualifies and sells for you on autopilot.

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Build A Buyer's Journey For Your Website

Storytelling For Leaders is a 90-day coaching programĀ for creating a brand growth strategy and implementing a buyer's journey for your website.

A buyer's journey is a step-by-step process to educate and qualify your prospects with a sales pipeline and marketing automation process to track the results from your content marketing and online advertising.

Avoid the common pitfalls that cause over 80% of new businesses to fail by getting your sales system right.

Learn how to use brand storytelling to engage, educate and sell in an authentic way to the right people who need your products and services.

The Brand Storytelling Curriculum:

Here's the 12-week week curriculum for each step of the Video Storytelling For Leaders coaching program.

1. Set Up A Marketing Automation System

We start by setting up a single integrated marketing automation and customer relations management system for your website so you can properly measure, segment and target your brand messaging to attract the right people.

2. Develop Your Brand Storytelling Strategy

Get clear and concise about your brand story and learn how to position yourself in a competitive market so people choose to buy from you. Develop a brand storytelling strategy and a strategic content plan to implement it.

3. Learn The Art of Video Storytelling

Learn how to most effectively communicate your brand messaging through video storytelling. Learn how to structure captivating videos, record helpful screencasts and teach people at scale through live and automated webinars.

4. Design A Buyer's Journey For Your Prospects

Strategically plan out a customer buyer's journey that educates your prospects about the value of your products and services through video storytelling. Learn what kind of content to use at each step of the process to demonstrate how you meet their needs and solve their problem.

5. Developing An irresistible Offer

Next we focus copywriting formulas designed around storytelling so you can clearly and concisely turn your brand story into an irresistible offer and a value ladder offering different options depending on how much time and money your prospects have.

 

6. Build A Minimum Viable Marketing Funnel

The next step is to build what's called a minimum viable marketing funnel so you can start testing your brand offer to test your assumptions and find product-market fit. This is a very important process of refinement and iteration that gives you the analytical tools to measure and improve your marketing funnel over time.

7. Conversion Optimization Analytics

With your marketing funnel in place,  we go deeper into improving your lead generation and sales process with step-by-step analytics conversion optimization practices using Google Analytics and Facebook Pixel.

8. Content Marketing Plan and SEO Keyword Strategy

Develop a basic content marketing plan and keyword strategy for ranking your YouTube videos and website content so you know exactly which keywords you should target to attract the right prospects with your content.

9. Facebook Ad Strategy

Develop a Facebook Ad targeting strategy based on the demographics and psychographics research into your ideal customer. Gain a foundational understanding of how to work with to use their bidding system to your advantage and consistently run successfully Facebook Ad campaigns.

10. Google Ad Strategy

Learn foundational knowledge for using the world's largest, performance-based display advertising  system to your advantage. Google allows you to run contextual ads on many websites and most YouTube videos and works better than Facebook Ads for most small brands.

11. Elimination, Automation and Outsourcing

Learn how to build better business process that eliminate unnecessary work, automate repetitive tasks and outsourcing time-intensive tasks like content development and video editing to inexpensive and skilled creative professionals.

12. Growth Hacking Strategies For Scaling Your Ads

With your brand-driven storytelling funnel and predictive sales system in place you'll learn growth strategies for scaling your impact with ads through retargeting and customer referral engines that maximize your ad spending and move people up your value ladder.

About The Instructor

Kyle Pearce has a decade of experience working with startup founders and business owners to craft brand-driven storytelling strategies.

For the last 7 years, he has run an online learning website called DIY Genius teaching students how to develop the consistent focus, creativity and self-motivation through deep work, meditation and flow psychology practices.

He started his first website in 2003, has worked in digital marketing since 2009 and online education since 2011. 

He is a full stack marketer skilled in designing websites that convert, optimizing content for SEO, scaling brand campaigns using Google and Facebook Ads, designing online curriculum, using web analytics for conversion optimization, and building scalable marketing automation systems.

Here are a few highlights of different websites, launches and digital campaigns he has worked on:

  • Built DIY Genius into a successful online learning website that getting 3,000+ highly-targeted visitors a day through optimizing for targeted educational keywords on search engines.
  • Launched 10+ online courses and group coaching programs to his online audiences and enrolled 10,000+ students from 65 countries.
  • Led educational nature retreats around the world through Animist Ecology, an eco-mindfulness organization he founded in 2015.
  • Worked as the Marketing Director of the fitness startup Fitplan in 2016 planning out their brand storytelling strategy and helping launch their successful app, which has been downloaded over a million times for iOS and Android.
  • Managed YouTube advertising campaigns for Dell, ASUS, Toshiba, HP, Staples, and TELUS while leading the digital strategy in 2011 for Canada’s largest technology TV show GetConnected.
  • Worked on major affiliate marketing launch campaigns for 3 of the world’s leading online education startups: Udemy, edX, and Coursera.

Reach A Global Audience With Video Storytelling

While public speaking can help you build your influence locally, video storytelling gives you a global platform.

Get coaching on your brand strategy, implementing a sales pipeline and developing a measurable marketing automation system to track your ROI from all your content marketing and online advertising initiatives.

The Video Storytelling For Leaders coaching programs involves weekly 1-hour coaching sessions and 4 hours each week of activities and following my guidelines to strategize, implement and test all your sales and marketing assumptions.

Get coaching on eliminating unnecessary work, delegating to remote freelancers and automating your processes so you can focus your time where you create the most value.

Online coaching packages start at $1,000/month.

Video Storytelling For Creative Leaders

Share your expertise with a global audience using video and create a buyer's journey for your website that educates, qualifies and sells for you on autopilot.