A 5-day experiential learning retreat from November 15th - November 20th, 2020
On world-famous surfing beach Playa Zictaeca at Selina Coliving in Puerto Escondido, Mexico.
Learn brand-driven video storytelling and collaborate with other passionate social media creators.
Join a small group of video creators on an experiential learning adventure in Puerto Escondido to learn the art of creating fun and engaging brand-driven stories.
Learn how to craft your brand story and build a predictable sales system using video storytelling to sell your leadership and expertise to a global audience.
Do you have something special that world needs? Then this creative leadership experience is for you.
On a 5-day experiential learning journey, you will learn how to craft your brand story and create a video-driven buyer's journey for your website.
Without a predictable sales system for your website, it's difficult to invest in the social media ads and content development necessary to reach a bigger audience and grow your brand.
The Tribe Experience is designed to help you use the power of brand storytelling to communicate your message to the right people on the social networks that dominate our attention today: Facebook, Instagram and YouTube.
Video storytelling is like public speaking on steroids because it enables you to establish trust and authority with a global audience.
This professional development experience is designed to help you get strategic about growing a community of brand evangelists and laser-focused on implementing your creative vision in the world.
Each day, you will learn to get outside your comfort zone and into a state of flow so you can make videos that are authentic, creative and memorable.
You'll become much more confident using video to communicate your brand story, document your experiences and share your expertise with a wider audience.
Video is the most powerful visual medium you have to communicate your message in a way that inspires action and commitment in today's attention deficit culture and highly-distracting digital landscape.
This is the golden age for creative leadership. People are demanding a new world and new kind of empowering leaders who can mobilize action necessary to solve the world's biggest challenges.
If you have something the world needs, the time is now to step and communicate your message through video.
Storytelling has been democratized and the smartphone in your pocket has everything you need to share your brand story and document your experiences.
This retreat is the catalyst you've been watching for to ignite your creative spark and share your knowledge with the world.
Join a group of adventurous social media creators driven by storytelling and making a bigger impact on this collaborative experience on the breathtaking Oaxacan coast of Mexico.
Learn about the local Mexican culture, surf the waves around Puerto Escondido and explore the national parks to the north and south.
Along the adventure we will visit local nature hotspots including Huatulco National Park, Lagunas de Chacahua National Park, Zipolite and Mazunte.
Dedicate yourself to learning brand storytelling techniques and sharing your knowledge and expertise through your own video storytelling.
You will spend 5-days in brand strategy planning and video implementation workshops followed by 2-days participating in and filming a group ecotourism adventure in Huatulco National Park.
To prepare prior to arrival at the retreat, you will receive, in advance, our 7-step Brand Storytelling Framework training so you can start crafting a brand story.
This way when you arrive in Mexico, you will be able to hit the ground running and make that story come to life.
A good brand story is an introductory conversation between you and your target audience about the benefit that you can provide them or the problem you can solve for them.
To speak to people's needs and capture their attention you need a carefully crafted message.
On the first day of the retreat, you will present your draft brand story and with the help of our storytelling guide and the collective experience of the group, we'll help you refine it to achieve greater impact.
In refining your brand story, you will learn how to plan, implement and measure a results-oriented process: the building of a relationship with someone entirely through video and Internet-driven content.
When you have a compelling story to help people understand and engage with your brand, it becomes much easier to build the trust and authority necessary to sell authentically.
The sad truth rarely mentioned is that 90% of online businesses, courses and products never reach profitability… even after many entrepreneurs spend years of their blood, sweat and tears in the process.
You can avoid this pitfall by putting your brand story and offer in front of potential customers so you can validate that you have what's called Product-Market fit.
This means that you are targeting the right people with the right messaging and the right solution to their problems.
It sounds simple but it's not. Most startups and entrepreneurs fail to validate their product-market fit and live in a world of untested assumptions that become costly illusions.
That's why pre-selling is so important and finding product-market fit before you run a big marketing launch or a highly leveraged ad campaign.
To get more value from your time by "productizing" your expertise through more scalable products or services you need to find this product-market fit and the right unique value proposition turns shoppers into buyers.
Another thing you will do in the pre-training for the retreat is to map out a clearly-defined customer avatar so you can draft a narrative-driven brand script that speaks directly to their needs while avoiding the cliche marketing copy that can turn many people off.
With both your initial brand story and customers avatar ready to go, you will arrive at the retreat fully prepared to refine your draft into a story-driven buyer’s journey that will quickly establish trust and authority.
Without training in digital marketing, sales psychology and brand storytelling most people struggle to reach the right audience online.
If you don’t have a marketing funnel that educates, qualifies and sells for you then you're going to either struggle to grow or lose control of your growing business.
At the retreat, you will learn how to strategically map out and start implementing a brand-driven storytelling funnel based on our Story Funnels methodology.
Essentially, a marketing funnel is a step-by-step process that allows you to measure, improve and optimize your customer’s buying journey. This gives you the predictable, repeatable and scalable sales process that you need to run online ads and grow your business.
You will get one-on-one coaching and group coaching sessions to help you strategically plan a video-driven marketing funnel for your website using our Story Funnels methodology.
Unlike other training programs and online courses that are much more sizzle than steak, you won't be overwhelmed with strategy and tactics that you would struggle to implement successfully on your own.
You’ll come to the retreat ready to implement thanks to our pre-training and you’ll be coached in the crucial development process of your marketing funnel.
This way you can facilitate the 5-10 interaction touchpoints necessary to build enough trust and authority to sell authentically at scale.
Watch our 45-minute Story Tribes webinar where you will learn how we use brand storytelling to craft a brand story that captivates, educates and sells.
With a clear and concise brand story speaking directly to your target audience, you can build a predictable sales system that you can scale with content marketing and social media ads.Watch The Webinar
A marketing funnel that qualifies, educates and sells only works if you have strategic methods and web analytics implemented to measure, improve and optimize it.
The ongoing process of converting viewers into buyers or "conversion optimization" is a critical part of performance-driven digital marketing that must be learned from someone with technical skills in web analytics and the best practices to follow for building landing pages, copywriting and conversion optimization.
During the retreat, you will learn how to properly setup Facebook's Pixel and Google Analytics so you have detailed conversion data and step-by-step funnel analytics to start measuring the success of your online advertising and digital marketing campaigns.
This makes it easy to measure your buyer's journey to see where prospects are losing interest, getting confused and "leaking" out of your marketing funnel.
This is an absolutely crucial digital marketing skill to start learning if you want to make your online ads work. If you have to hire a skilled digital marketing professional to do this and manage your ads for you it will be very expensive.
Many entrepreneurs and social media creators end up feeling overwhelmed, stuck in a loop of procrastination and prone to bouts of exhaustion and burnout.
To beat the odds in a competitive market, you must strategically design a lifestyle where you have the time, energy and mental resources to consistently feel your best and perform at your highest level.
During the retreat, you’ll learn how to use Flow Psychology to design habits and daily rituals based around natural rhythms that give you an energy advantage.
On the last two days of the retreat, all attendees will participate in an experiential learning challenge to film an ecotourism adventure in nearby Huatulco National Park.
During this 2-day experience, you will get to unplug from the Internet so you can be fully present, tune into the natural world and document your experience with video storytelling.
If you want to earn a good, six figures income without driving yourself crazy, then a healthy lifestyle with enough free time to learn, create and explore is an absolute necessity.
This way you can keep a clear head to focus on your long term goals and not get caught up in the short term trap of seeking instant gratification and the latest social media hype.
In today’s fast changing world where old ideas and business models are easily disrupted and left in ruin, the ultimate competitive advantage is your ability to learn and collaborate.
The digital age is demanding a new kind of human being who is self-educating and constantly learning through apprenticeship, mentoring and coaching to stay accountable to their long term goals.
The best athletes, social media creators and entrepreneurs always find coaches and mentors who keep them accountable in becoming the best versions of themselves.
It is equally important for independent workers to realize that to continually learn and grow, they need the community and accountability provided by creative leaders, coaches and mentors.
At the retreat, you will learn the power of social tribe dynamics for building stronger communities and how to use storytelling to build your tribe and become a more engaging teacher, leader and mentor.
You will meet other entrepreneurs who can hold you accountable for stepping up to realize your creative leadership potential and you will discover best practices for mentoring, tracking progress and group accountability masterminds.
Once you build a strong community and a sense of belonging in your tribe, your loyal brand evangelists will help spread your brand story for you.
Finally, we’ll get into what we call the Flow Mindset.
Flow is the psychology of optimal experience and the study of how we feel and perform our best.
Understanding what gets you into flow is crucial for long-term success as a social media creator and engaging storytelling.
To consistently get into focused states of immersion in your work, you will need to create habits and rituals that block unnecessary distractions, delegate responsibility, and eliminate interruptions.
If you struggle with focus and procrastination then developing your Flow Mindset can help you overcome your mental obstacles and perform at a higher level with consistency.
Creating rituals for achieving flow in your work and video storytelling is crucial for making unscripted videos and becoming a great storyteller who can engage a global audience.
Kyle Pearce is from Vancouver, Canada and he has over a decade of experience working with startup founders, marketing executives and small business owners to craft digital content strategies for their brands.
For the last 7 years, he has run an online learning website called DIY Genius teaching students how to become more focused, digitally creative and self-motivated.
He built his first website in 2003 and he has worked in digital marketing since 2009 and online education since 2011. Kyle is a proven do-it-yourself learner who loves to teach and share his methods and creative projects.
He is a full-stack marketer, which means he is skilled in designing landing pages, conversion optimization, link building, marketing automation systems, web analytics, brand storytelling and running performance-based Google Ads and Facebook Ads campaigns.
He is passionate about self-education, empowering creative people and teaching forest ecology and sensory immersion meditation practices in the wilderness.
We are excited to be hosting this video storytelling experience at Selina Puerto Escondido, a game changing co-living environment designed for entrepreneurs, creative artists, and digital nomads.
Once you arrive in Puerto Escondido at Selina Coliving on Zicatela Beach everything is included.
You just have to confirm your spot and book your flight to the closest airport just outside the town: Puerto Escondido International Airport (PXM).
Inexpensive flights are available from major Canadian and American cities that pass through Mexico City.
We ask that you please arrive on Sunday, January 26th in order to be part of an essential introductory storytelling initiation circle at 9 pm the night before the retreat begins.
At the Selina Puerto Escondido location, you will enjoy delicious plant-based meals, fresh tropical fruit smoothies each morning, all the coffee and espressos you can drink and your own private room with a comfy bed so you'll sleep like a baby while listening to the rhythm of the ocean waves on Playa Zicatela.
Also included are yoga classes, meditation, breathwork training and surfing on Puerto Escondido's world famous surfing beaches for those who want to surf in the early morning and evening high tides with other participants.
Our educational philosophy is based on learning by doing and taking action immediately. For each of the first 5 days, at 9 a.m. there will be 2-hour brand strategy sessions and at 2 p.m. there will be 3-hour video storytelling implementation workshops to immediately implement what you learned in the morning.
You will come away from this retreat a much more confident and dynamic storyteller.
In the evenings, you will have the opportunity to relax or explore the local culture, arts and music scenes.
All of the transportation is included. On our adventures toghether, we will visit some of the most beautifu places along the Oaxacan coast including: Lagunas de Chacahua National Park, Laguna Manialtepec, Zipolite, Mazunte and Huatulco Natioanl Park.
We care about reducing our ecological footprint. For every participant we will plant 100 trees on your behalf through a reforestation project in Madagascar that we crowdfund. This will help offset the carbon footprint of your flight.
We will be staying at Selina Puerto Veijo. Selina is a global coliving network that has over 60 locations in 15 countries.
Get confident telling your story, sharing your expertise and documenting your journey through video storytelling.
5-Nights Accommodation At Selina Puerto Escondido
Daily Breakfast, Lunch and Dinner For 5 Days
2-Hour Brand Storytelling Immersion Seasons Each Morning For 5 Days
3-Hour Afternoon Brand Story Implementation Filming Sessions With Coaching and Support For 5 Days
5-Nights Accommodation At Selina Puerto Escondido
Daily Breakfast, Lunch and Dinner For 5 Days
2-Hour Brand Storytelling Immersion Seasons Each Morning For 5 Days
3-Hour Brand Story Implementation Filming Sessions With Coaching and Support Each Afternoon For 5 Days
Got any questions? Please feel free to reach out to use through email or the chat module.
No, we actually encourage people to use their iPhones or Android smartphones whenever possible.
The best camera is the one that you can conveniently use to make videos everyday, so for our video storytelling training we focus on making professional-looking videos with your smartphone.
If you're just going to bring your smartphone, make sure you get the necessary extra gear in our video storytelling toolkit for your smartphone.
Come on your own or bring a friend too. Either way, it doesn't matter because you're going to make great friends at this collaborative video storytelling learning experience.
We welcome the young at heart at any age, we believe age is just a number that you shouldn't define yourself by.
Most of our participants tend to be between the ages of 25-40.
We figure you travel everywhere with your wallet, passport and smartphone.
You should also bring your laptop and an extra hard drive so you can easily backup all the video footage and edited videos you make during the retreat.
If you have a DSLR camera or a drone, make sure you bring it.
We also recommend that you get health insurance, bring your bathing suit and something fun that you made that you can share with the group.
We are all storytellers, you tell yourself and others hundreds of stories a day without even realizing it.
Great storytelling is a craft that can be learned by understanding your audience, having a strong core message, and learning to structure your delivery so people stay engaged and remember the underlying moral of the story.