Story Tribe Mexico: Video Storytelling Retreat For Entrepreneurs

Join This Retreat

When?

A 7 day experiential learning retreat happening from Monday, October 21st to Sunday, October 28th, 2019.

Where?

On world-famous surfing beach Playa Zictaeca at Selina Coliving in Puerto Escondido, Mexico.

Why?

Build a distinctive brand story and develop a story-driven marketing funnel using video storytelling.

What Is A Story Tribe?

Join a group of adventurous entrepreneurs at Selina Puerto Escondido on an experiential learning adventure where you will learn how to better communicate your story and sell your creative vision through video storytelling.

Do You Have Something Special That The World Needs?

Then it's your job as an entrepreneur to communicate the value of your brand's vision so you can empower a tribe that shares your values and spreads your message.

The best way to communicate a message that is understood, remembered and shared is through the art of storytelling.

Sharpen your storytelling skills for the noisy digital age by getting confident telling your stories, sharing your expertise and documenting your journey through video storytelling.

Video is the most powerful visual medium you have express yourself. It also gets the highest reach and engagement on social networks such as Facebook, Instagram and YouTube.

With your iPhone or Android you have everything you need to document your experiences and captivate your social media tribe with video storytelling practices.

This Story Tribe Retreat is a one-week professional learning immersion for entrepreneurs who want to become great brand storytellers.

It is designed to help you build the knowledge and skills to attract a wider audience by crafting a powerful brand-driven story that spreads through word-of-mouth social networks.

Learn To Sell Naturally Through Your Brand Story

Without training in marketing, selling and storytelling most entrepreneurs struggle to fulfill their potential and reach a global audience.

People don't make buying decisions based purely on logic and reason.

They need a story that engages their attention, resonates emotionally and empowers them to solve a problem or challenge they face.

Brand storytelling allows you to build relationships at scale by facilitating the decision making process by building trust and authority with your audience.

To successfully educate, market and sell to a continually growing online audience, you need a brand story that  demonstrates the core values that you share with your audience.

This Story Tribe Retreat is the spark that can light your creative fire and help you create customer experiences that delight through the power of brand storytelling.

What You Will Learn At This Story Tribes Retreat:

The Story Tribe experience will be a 5-day video storytelling immersion in Puerto Escondido followed by 2-day ecotourism storytelling adventure in nearby Huatulco National Park and the Hagia Sofia Eco-Gardens.

1. Authority Positioning: Building Your Distinctive Personal Brand

To prepare for this retreat, you will get access to some exclusive online training only for our retreat participants along with a 60-minute brand strategy session over Zoom where you get coaching to craft a clear and concise brand story.

From there, you will build a roadmap to share your brand story so you can effortlessly create great content and engaging video stories that will speak to your audience's needs.

You will learn how to plan, implement and optimize a very nuanced process: the building of a relationship with someone entirely through video and online instructional content.

More people will buy your knowledge and expertise when they know, like and trust you.

2. Strategic Planning, Pre-Selling and Pricing Based On Results

The truth rarely mentioned is that 90% of online businesses, online courses and group coaching programs never reach profitability… even after most entrepreneurs spend years of their precious time and money.

That's why pre-selling is so important and finding product-market fit before you run a big marketing launch or highly leveraged ad campaign.

If you want to get more value from your time by "productizing" your expertise through more scalable products, services, courses and coaching programs then you need to find product-market fit and a unique value proposition both inspires and motivates your audience to take immediate action.

In the training leading up to the retreat, you'll learn how to write customer avatars and write out a narrative that speaks directly to your prospective customer's core problem and needs.

With your customers avatars and brand story clearly defined you will arrive at the retreat prepared to hit the ground running and create a story-driven buyer’s journey that quickly establishes trust and authority.

3. 7 Steps To A Marketing Automation System That Can Be Optimized

If you don’t have a marketing funnel educating, qualifying and selling for you on autopliot then you're leaving a lot of money on the table with your website and social media.

A "Story Funnel" is a step-by-step storytelling process that allows you to strategically plan, measure and optimize your prospective customer's buyers journey.

At this Story Tribe retreat, you be coached in the planing, filming and measurement of your own marketing automation funnel using our 7-step Story Funnels framework (you can download a detailed guide below to learn more). 

Unlike most training programs and online courses, you won't be overwhelmed with strategy and tactics that you will struggle to implement successfully on your own. 

You’ll come to the retreat ready to implement and you’ll be coached in the crucial implementation and testing process for a brand story-driven marketing funnel.

This way you can facilitate the 5-10 interaction interaction touchpoints necessary to build enough trust and authority to sell naturally.

Download The Story Funnels Guide

Learn how to use the 7-step Story Funnels framework to build a tell a captivating brand story through video

With a clear and concise brand story you can build a predictable sales system that you can scale with content marketing and social media ads.

Download Now

4. Conversion Optimization: Web Funnel Analytics For Facebook and Google

A marketing and sales funnel is only as effective as your ability to measure, improve and optimize it.

The process of "conversion optimization" is a critical part of the digital marketing that must be learned from someone with technical skills of web analytics and conversion optimization best practices.

During the retreat, you will learn how to properly setup Facebook's Pixel and Google Analytics so you have detailed conversion data and step-by-step funnel analytics to measure the success of your advertising and marketing campaigns.

This makes it easy to measure your step-by-step buyer's journey to see where prospects are losing interest, getting confused and "leaking" out of your marketing funnel.

This is an absolutely crucial digital marketing skill to make your online ads work and if you have to hire a skilled digital marketing professional to do this for you and manage your ads it will be very expensive.

5. Lifestyle Design: Designing Your Life Based Around Natural Rhythms

Many entrepreneurs and freelancers end up feeling overwhelmed, stuck in a loop of procrastination and prone to bouts of exhaustion and burnout.

To beat the odds in a competitive market, you must strategically design a lifestyle where you have the time, energy and mental resources to consistently perform at your highest levels.

During the retreat, you’ll learn how to use flow psychology to design habits and daily rituals based around natural rhythms that give you an energy advantage.

On the last two days of the retreat, all participants will film an ecotourism adventure in Huatulco National Park nearby where you will unplug from the Internet so you can focus on being fully present in your creative process and filming.

If want to earn a good six figures income without losing your mind, then a healthy lifestyle with enough free time to learn, create and explore is an absolute necessity.

This way you can focus on the long game and not get caught up in the short-term trap of seeking instant gratification, shiny object syndrome and the latest hyped marketing tools.

6. Social Tribe Dynamics: Mentoring, Community and Accountability

In today’s fast-changing world where old ideas and business models are easily challenged and disrupted, the ultimate competitive advantage is your ability to learn.

The 21st century is demanding a new kind of human who is self-educating and constantly learning through apprenticeship, mentoring and coaching to stay accountable.

The best athletes, social media creators and entrepreneurs always find coaches and mentors that keep them accountable to becoming better people.

At the retreat, you'll learn the power of social tribe dynamics for building stronger communities and how to use storytelling to build your tribe and become a superior teacher, leader and mentor.

You meet other entrepreneurs who will hold you accountable for stepping up and learn best practices for structured mentoring, accountability tracking and group masterminds.

7. The Flow Mindset: Elimination, Automation and Delegation

Finally, we’ll get dive into what we call the Flow Mindset.

Flow is the psychology of optimal experience and the study of how we feel and perform our best.

Understanding what gets you into flow is crucial for long-term success as a social media creator and storytelling entrepreneur.

To consistently get in focused states of immersion in your work you need to create habits and rituals that block unnecessary distractions, delegate responsibility and eliminate interruptions.

If you struggle with focus and procrastination then developing your Flow Mindset training can help you overcome your mental obstacles and perform at a higher level.

Creating rituals for achieving flow states is crucial for making unscripted videos and becoming a great teacher through video storytelling.

2-Day Ecotourism Storytelling Adventure

For the last two days of this weeklong storytelling immersion experience, we will learn about the culture and ecological practices of the local Zapoteca people. Here you will get to film your own adventure and tell the story of your experience.

Learn More About This Ecotourism Experience

About The Guide

Kyle Pearce has a decade of experience working with startup founders and business owners to craft brand-driven storytelling strategies.

For the last 7 years, he has run an online learning website called DIY Genius teaching students how to develop the consistent focus, creativity and self-motivation through deep work, meditation and flow psychology practices.

He started his first website in 2003, has worked in digital marketing since 2009 and online education since 2011. 

He is a full stack marketer skilled in designing websites that convert, optimizing content for SEO, scaling brand campaigns using Google and Facebook Ads, designing online curriculum, using web analytics for conversion optimization, and building scalable marketing automation systems.

About The Food, Transportation and Accommodations

Everything is included except for your flight. The closest airport is Bahias De Huatulco International Airport.

We can arrange for a pickup the day and transport to Puerto Escondido before the retreat begins on Friday, October 18th at Bahias De Huatulco International Airport (HUX).

Inexpensive flights are available from major Canadian and American cities that pass through Mexico City.

At the retreat, you will enjoy delicious plant-based meals, tropical smoothies each morning, all the coffee and espressos you can drink and your own private room.

Also included is surfing lessons if you want to take a break to surf the early morning and evening high tide.

All the transportation at the retreat and hands-on brand storytelling workshops, including the 2-day ecotourism adventure in Huatulco National Park is included.

About Selina Puerto Escondido

We will be staying at Selina Puerto Escondido. Selina is a global network of coliving and coworking communities that has over 100 locations in 15 countries.

Learn More About Selina Puerto Escondido

Join Story Tribe Puerto Escondido

Join us for this unique experiential learning experience from October 21st to 28th. Apply now to reserve your spot and avoid disappointment as space is very limited.

EARLY BIRD

$1995

USD

7-Nights Accommodation At Selina Puerto Escondido

Daily Breakfast, Lunch and Dinner For 7 Days

2-Hour Classroom Brand Storytelling Learning Intensives Each Morning For 5 Days

3-Hour Afternoon Brand Story Implementation Filming Sessions With Coaching and Support For 5 Days

2-Day Ecotourism Video Storytelling Adventure

Apply Now

REGULAR

$2395

USD

7-Nights Accommodation At Selina Puerto Escondido

Daily Breakfast, Lunch and Dinner For 7 Days

2-Hour Classroom Brand Storytelling Learning Intensives Each Morning For 5 Days

3-Hour Afternoon Brand Story Implementation Filming Sessions With Coaching and Support

2-Day Ecotourism Video Storytelling Adventure

Apply Now

Join Story Tribe Puerto Escondido

It takes just 20-minutes to complete a helpful brand strategy assessment process and apply to see if this Video Storytelling Retreat is the right fit for you.

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Download The Story Funnels Cheatsheet

Start improving your digital marketing strategy and growing your online business with this free Story Funnels Cheatsheet.